I keep this video on my bookmarks bar. One of my friends made me a beautiful cross-stitch of those three words and framed it; it hangs on the wall just behind my computer at eye-level. Whenever I lose the plot (in a book, or in life in general) I look up from the screen and remember what I’m doing, and why. I often finish blog entries or writers’ circle announcements with this iconic phrase.
If you haven’t watched it yet, I recommend it. Even if it doesn’t do for you what it does for me, it’s some solid advice for all artists, be they literary or otherwise.
Have a most excellent day, and make good art.